Previously, the local pack included seven local results, rather than three. However, this 7 Pack was too big to display properly on mobile, so Google made the change to the 3 pack, which nicely comprises the first page of search results when a local query is made on a smart phone. in two words this means: VISIBILITY. And ACCESSIBILITY.

When focusing on getting your business included in the Google 3 Pack, the word of the day is OPTIMIZATION. Here are some of the most important keys to unlocking the 3 Pack.

The very first thing is to create an identity on Gogle for you business.

This is what’s now referred to as a “Google My Business” or “GMB” listing.

Creating Your Google My Business Listing

The very first step in this process is to create or claim your profile. Do it here:  Google My Business.

Then sign up and verufy the listing. here’s how:

This video explains how you can sign up for Google My Business.

https://www.youtube.com/watch?v=UdCZMWkYDJQ

And this video explains how to verify your business with Google.

https://www.youtube.com/watch?v=2sObwsdA1FE

This next step might be easier said than done, but it is vitally important. Positive reviews of your business act as social proof of your brand, inspiring confidence in potential customers who find your business online.

In addition, as you can see in the Local 3 Pack image we included earlier in this post, the business reviews are featured prominently in the 3 Pack listings, and it is very apparent when they are missing.

Here are a few important review strategies:

1. Ask for reviews: If you are a retail business, you can include an email sign up form at the register. If you don’t have a point of sale, you can still use email to communicate post-transaction or, better yet, pick up the phone and reach out to your customers.
2. Simplify the process: Make it easy for your customers to review your business. When sending an email, provide a link to your Google My Business profile. On your business website, be sure to include a prominent link or button to take your customer directly to your profile.
3. Don’t fake it: While it is important for your business to acquire reviews, it is even more important that those reviews are from real customers. Do not risk your reputation by creating or buying fake reviews. It is not worth it!
4. Manage your negative reviews: Let’s face it, negative reviews are often unavoidable. If your business gets a negative review, be sure to promptly (and professionally) address the dissatisfied customer’s concerns. While a negative review can be a challenge, it really is an opportunity for communication and outreach into your community. (NOTE: If you are currently dealing with a messy negative review situation, be sure to look into our Reputation Management service.)
5. Go beyond Google: There are many other sites that offer customers the chance to review your business, so you will do yourself a favor by extending your presence onto some of these platforms:
1. Yelp
2. Angie’s List
3. Better Business Bureau
4. Foursquare
5. Local Directories

Being listed on local directory and citation sites (see above) is a great way to build backlinks to your business website. What other ways can you generate high quality links to your business?

There are several strategies you can use here. Here are a few ideas:

• Press releases can be a great source for backlinks, so be sure to utilize press releases for any new business news, promotions, etc.
• Try cross-promotions with other local area businesses and organizations, and then all parties involved can promote each other’s businesses or services. This will be a win-win situation for all involved.
• Outreach into your community can also present an opportunity for backlinks, and more importantly, build relationships and trust within your community.

These are just a few quick examples. If you spend a little time brainstorming, I’m certain you will be able to quickly come up with many backlink opportunity ideas of your own.